These Bottles of Dom Pérignon Are Designed by Takashi Murakami

The winemaking process at Dom Pérignon scrupulously follows the principles of the Champagne method, with an absolute commitment to declaring only vintages. Extended aging in the cellar—well beyond the appellation’s standards—allows the champagne to develop its complexity and aromatic depth. BETC ETOILE ROUGE has signed this new creative chapter for Dom Pérignon, drawing deeply from the Maison’s enduring legacy. And it’s probably worth noting that photography itself has a particularly strong relationship with the brand. The bottle became the celebrity in 1974 when photographer Robert Mapplethorpe shot it on Polaroid. Founded as the prestige cuvée of Moët & Chandon, the house is named after Dom Pierre Pérignon, the 17th-century Benedictine monk and cellar master who pioneered many of the methods that define Champagne today.
The newly-decorated bottles and gift box are on sale from this month in the UK through Selfridges, where they are price at £230 for the Dom Pérignon Vintage 2015 and £410 for the Rosé Vintage 2010. This year’s tie-up dom perignon champagne price sees Dom Pérignon feature Murakami’s ‘iconic’ smiling flowers – which ‘appear like lively cartoon characters’, according to the Maison. The 2015 vintage, after a relatively mild winter, showed remarkable contrasts. Spring started with a cold spell, quickly followed by a prolonged heat wave from mid-May to mid-August, characterised by exceptionally sunny and dry conditions. Fortunately, in the second half of the month, rains ended the drought, restarting the ripening process. The excellent health of the grapes made it possible to conduct an ideal harvest cycle for almost three weeks.

The inclusion of a three-Michelin-star chef (Clare Smyth) in the campaign sends a message of culinary and oenological expertise - she is a symbol of excellence in taste, implicitly vouching that Dom Pérignon belongs in the upper echelon of gastronomy. The release of special vintages like the 2008 P2, which only a house with deep expertise can produce after years of aging, further underlines technical prowess in winemaking. Even the way the campaign was executed - with top-tier photographer Collier Schorr and a thoughtful creative concept - demonstrates Dom Pérignon’s expertise in high-end marketing and brand curation.
These vintages aren’t released in a vacuum; they’re part of the story being told. Marketers can take a page from this by ensuring that product innovation is integrated with campaign storytelling. For instance, Dom Pérignon’s theme of time and creative evolution resonates when you consider a Plénitude 2 champagne - here is a wine that literally has taken an “eternal journey” through time in the cellar to reach a new peak of expression. The campaign’s creative narrative gives consumers a richer context in which to appreciate these wines. It’s not just “here’s our new Champagne, please buy it,” but rather “here’s the next chapter of our saga - and you can taste it.” That’s a powerful shift from selling a product to offering an experience/participation in the brand’s legend.
Elevated by a bouquet of spices such as aniseed and cardamom, Dom Pérignon 2015 also offers a fruity, botanical freshness, with subtle hints of orange and green papaya. This blend of flavours creates the perfect taste harmony for lovers of fine wine. The collaboration between Dom Pérignon and Takashi Murakami is not a fleeting creative experiment but part of a continuous dialogue—one that explores how art can elevate experience and how luxury can remain both timeless and transformative. Both creators share a reverence for mastery while refusing to be confined by it.

Fine Wine Direct Ltd offers a fantastic range of carefully selected red wine, white wine, rosé, champagne, sparkling and spirits delivered safely to your door. The true highlight of the collaboration is a rare, made-to-order piece available to a select few. This “Uber” artwork is a meticulously hand-crafted sculptural sphere that opens to reveal a miniature secret garden. With its delicate balance of imagination and craftsmanship, the piece becomes both a conversation starter and a meditation on beauty. And that opens the way to new collaborations where luxury is never an end in itself, but becomes the language of the contemporary.
The campaign features Tilda Swinton, Zoë Kravitz, Anderson .Paak, Iggy Pop and Takashi Murakami, as well as Swedish dancer  and choreographer Alexander Ekman and northern Irish chef Clare Smyth. The hip-hop world baulked and among those taking offense was Jay-Z, who boycotted it while promoting rival champagne brand Armand de Brignac, colloquially known as Ace of Spades. In 2014, he took a 50% stake in the brand and profits rolled in as other rappers promoted it too.
The collaboration lands October 1, 2025, and it’s exactly the kind of creative crossover that makes collectors and culture fans sit up and take note. Dom Pérignon just unveiled a new chapter in the bubbly brand’s storied journey, inviting seven globally recognized artists and creators to shape its future through a multidisciplinary program celebrating the essence of creation. Yet, it’s Murakami, contemporary art’s master of vivid contradictions, who takes the lead in this season’s collaboration. With his instantly recognizable Superflat aesthetic, the Japanese artist has reimagined Dom Pérignon Vintage 2015 and the debut release of Dom Pérignon Rosé Vintage 2010 in two exclusive limited editions.

The campaign also serves as a reminder of the long-standing connection between craftsmanship and artistry. Champagne, much like any creative medium, is shaped through patience, precision, and instinct. Dom Pérignon leans into that comparison, using its heritage as a launchpad for creative celebration. In this campaign, the bottle isn’t merely a prop—it functions as a symbol, a muse, and a vessel of legacy.